Coach Ellie Marshall’s Blog

Straight talk on leveraging AI, scaling your business, increasing profits, and confidently leading.

HVAC Profit Margins: Why Busy Doesn’t Mean Profitable

HVAC profit margins reveal if your company is profitable or busy. Learn how to read financials, spot hidden leaks, and boost cash flow for lasting profit.

Ellie Marshall 10/20/25 Ellie Marshall 10/20/25

R410A Phase-Out Guide for Commercial HVAC Owners

The R410A phase-out hits January 2025. Commercial HVAC owners: learn how to protect margins, train teams, and turn compliance into competitive advantage.

Ellie Marshall 10/16/25 Ellie Marshall 10/16/25

How Commercial Electrical Contractors Can Cut Costs 40%

Commercial electrical contractors can cut costs 40% using AI tools for estimating, scheduling, and inventory, boosting margins from 3% to 15% within 90 days.

Ellie Marshall 10/9/25 Ellie Marshall 10/9/25

Commercial HVAC Companies: Challenges and Change

Commercial HVAC companies face rising costs, labor shortages, and regulatory shifts. Learn how smart owners stay profitable and competitive.

Ellie Marshall 10/1/25 Ellie Marshall 10/1/25

HVAC Apprenticeship: Your Profitable Growth Blueprint

Reduce costly HVAC technician turnover and build a scalable talent pipeline with an apprenticeship program tailored for $5M–$30M HVAC companies.

Ellie Marshall 9/27/25 Ellie Marshall 9/27/25

Plumbing Contractors and The Labor Shortage Fix

Fix your hiring pipeline now. Discover the proven process that plumbing contractors use to staff their trucks, reduce turnover, and protect their profits.