About Coach Ellie Marshall
Trades Business Coach for Contractors
Most HVAC companies don’t get stuck because they lack demand.
They get stuck because they become overwhelmed and do not realise that growth adds complexity to the company. There are more people, more moving parts, more decisions, and more profit leaks hiding inside day-to-day operations.
I’m Coach Ellie Marshall. I’m an award-winning, certified business and executive coach with 25+ years of experience. I coach established HVAC business owners who want a more profitable, organized company that doesn’t depend on them for every decision.
At a Glance
✓ Certified Business Coach, Executive Coach, & Leadership Coach
✓ MBA in Finance from Columbia University
✓ 25+ years of business coaching experience
✓ Extensive coaching, sales, and management experience with Fortune 500 companies, including American Express and Seventeen Magazine
✓ A unique blend of real-world business expertise and advanced coaching training—bringing unmatched insights and strategies to help you achieve your goals.
AWARDS & RECOGNITION
✓ Leadership Coach of the Year (2024/25 and 2023/24, Corporate LiveWire)
✓ Top Executive Business Coach (2023, Wealth & Finance International)
✓ IAOTP Business Coach of the Year (2022, 2023)
✓ Best Client Results and Highest Coaching Retention Rates across North America (multiple years)
Who I Work With
My work is built for contractors who have been operating for years, have reached a level of financial success (starting at $3.0M+), have a team, and are ready to successfully scale with structure.
My focus is on HVAC companies across residential and commercial work. I also work with plumbing and electrical businesses that want stronger leadership, tighter execution, and real profit improvement.
If your business is growing but feels harder to manage, margins are under pressure, and your team is not operating at the level you expect, this is where the work begins.
What My Coaching Is Really About
This is not about motivation.
It is about fixing what is actually holding your business back and building a company that will grow without consuming you.
That means getting control of the fundamentals:
Clear financials and discipline, so decisions are based on numbers, not guesswork.
Stronger managers and real accountability, so execution does not depend on you.
A weekly operating rhythm, so performance stays consistent.
Leadership clarity, so you are running the business instead of reacting to it.
My Approach
I identify what is actually holding the business back, then put in place the structure to improve results and keep them that way.
Diagnose the real constraint
We find what is limiting profit, slowing execution, or keeping you stuck in the day-to-day. Not symptoms, the actual problem.
Build simple systems your team can run
Clear expectations, clean handoffs, and communication that works between the office and the field. Simple, repeatable, and enforced.
Execute with accountability
This is where most companies fail. Week by week, we install the operating rhythm that drives consistency, stronger margins, and a team that owns results.
Proof in Practice
Case Snapshot: Reviving a 50 Year Old HVAC & Plumbing Company
A long-established business with a strong reputation was struggling behind the scenes. Scheduling issues, loose ends, low accountability, and thin profit margins were making growth harder, not easier.
Over the first year, we implemented:
Accountability through a point system
Crystal-clear job agreements
Weekly manager huddles
A membership program to stabilize slow-season revenue
Results after one year:
167% increase in productivity
10% net profit margin, up from barely breaking even
A more unified team with clear expectations
My Why
My commitment to my clients runs deep. I show up fully.
Even through two battles with ovarian cancer, I stayed committed to the work and to the people who trust me with their businesses. Their support deepened my purpose to help owners lead with confidence, grow with clarity, and build companies that last.
My Journey
Before coaching full-time, I built a successful career in advertising, marketing, and sales in NYC, leading high-performing teams and driving consistent revenue growth.
My corporate experience includes:
Doyle Dane Bernbach Advertising: Account Executive for Procter & Gamble products
American Express: Green Card Manager, then Gold Card Advertising, Marketing & Sales Director
Seventeen Magazine: Vice President of Sales for 13 years, increasing revenue for 11 consecutive years
That background shapes how I coach today: high standards, clear priorities, strong leadership habits, and decisions rooted in reality rather than theory.
The Framework I Coach Through
You’ll see these 5 core pillars show up in every successful business transformation:
Time
Control the schedule. Protect focus. Eliminate inefficiencies that drag profit down.
Team
Build a team that operates with clarity and accountability, not constant reminders.
Money
Understand the numbers, manage cash flow, and make decisions with confidence.
Mindset
Lead with steadiness, not stress. Make decisions faster and more clearly.
Leadership
Lead with clarity, delegate effectively, and build the systems that support profitable growth.
What Is Really Holding Your HVAC Business Back?
If your business is growing but profit is tight, your team lacks accountability, or everything still runs through you, something needs to change.
I help HVAC owners uncover what is getting in the way and build a clearer path forward.
No pressure. No fluff. Just clarity and actionable next steps.