Case Studies
Case Study: From Chaos to Profitability
Client: Amaxx Construction
Location: Putnam County, New York
“When we started with Coach Ellie, we didn’t even have a working scanner,” said J. Maxwell, President of Amaxx Construction. For this rapidly growing excavation and site development company, the growth was exciting—but the lack of systems, processes, and financial clarity was creating chaos.
“Everything was out of control. We were growing fast but had no policies in place. Finances terrified me, and I relied on looking at our bank account to figure out if we were okay. Our bookkeeper kept warning me about overdue accounts receivable, but I had no idea how to fix it.”
The Call for Change
Maxwell recognized that without outside expertise, the company’s growth could stall or, worse, lead to failure. Enter Coach Ellie, renowned for transforming disorganized businesses into high-performing operations.
The Transformation
Coach Ellie wasted no time. After an intensive alignment and onboarding process, she delivered immediate impact within the first 9 months.
Here’s what she accomplished:
Rebuilt Financial Systems: Ellie secured a top-notch accountant with deep industry knowledge to clean up past mistakes and establish a clear financial roadmap.
Chased Overdue Accounts: The team collected $378,000 in overdue accounts receivable within four months with strategic guidance and Coach Ellie’s methodology.
Tightened Cost Controls: Unnecessary overtime was eliminated, saving the company thousands.
Strategic Pricing: Prices were increased by 35%, and to Maxwell’s surprise, not a single client complained or left.
Client Evaluation: Low-paying and high-aggravation customers were let go, freeing resources for higher-value clients.
Operational Efficiency: A new copier/scanner was ordered—finally enabling clear, professional site plans for clients.
The Results
The impact was nothing short of transformative:
Profit Explosion: In just 14 months, Amaxx Construction’s profit increased by an astounding 241%.
Streamlined Operations: Systems, policies, and processes are running smoothly.
Confident Leadership: Maxwell is no longer afraid of the numbers and can make informed decisions.
The Client’s Verdict
“Coach Ellie didn’t just fix our finances—she gave me the tools and confidence to lead my company into the future. I’m not scared of the numbers anymore, and I can see how far we’ve come. She transformed our chaos into clarity, and our profit growth proves it.”
Why This Matters
For small business owners in New York State and across the U.S., Amaxx Construction’s story proves that growth doesn’t have to mean chaos. With the right guidance, you can scale profitably and confidently—just like they did.
Would you like to be the next success story? Book a free strategy call with Coach Ellie today to discover how to grow your business with clarity, confidence, and profit.
For small business owners in New York State and across the U.S., Amaxx Construction’s story shows how a chaotic company stalled its growth. Through Coach Ellie’s guidance, they could successfully transform their operations and scale their company.
Would you like to be the next success story? Book a free strategy call with Coach Ellie today and discover how you can grow your business with clarity, confidence, and profit.
Case Study: Reviving a Legacy – A 50-Year-Old HVAC & Plumbing Business Not Making Enough Profit
Client: Family-Owned HVAC & Plumbing Company
Location: Rhode Island, Maine, and Massachusetts
The Challenge: Inheriting a Legacy, But Not the Tools
When Chris took over his father’s 50-year-old HVAC and plumbing business, he inherited more than just a respected name and loyal customers—he also inherited decades of disorganization. The business prides itself on excellent customer service but behind the scenes? It was chaos.
One of the biggest problems was scheduling. Chris’s father, though deeply committed to the business, often made last-minute changes to the schedule. This frustrated both employees and customers.
“There was no consistency. Customers would get upset when appointments were moved around, and employees were constantly scrambling to adjust. It created unnecessary stress and led to mistakes,” Chris explained.
These ongoing disruptions hurt the team’s morale and damaged the trust the company had built with its clients. Combined with a lack of formal systems and accountability, the business was barely making a net profit. Despite its 50-year legacy, the cracks in the foundation were growing, and Chris knew that if he didn’t act quickly, the business might not survive.
“There were so many loose ends—constantly falling through the cracks. By the end of the day, we barely scraped by with a net profit. And we were just growing too fast. I knew I needed help—like yesterday.”
— Chris, Business Owner
Despite its storied past, the business lacked the operational systems and accountability to thrive and grow in today’s competitive market. Net profit margins were razor-thin, and the company was on the brink of being overwhelmed by growth.
The Solution: A Game-Changing Partnership
Chris didn’t have to look far for help. A trusted manufacturer referred him to Coach Ellie, describing her as a "no-nonsense problem solver." After an eye-opening free consultation (aptly called a "Doctor's Visit"), Coach Ellie pinpointed the root causes of the business's struggles and presented a roadmap to transformation.
“I was blown away by how quickly she zeroed in on our biggest problems. It wasn’t fluff—it was actionable and exactly what we needed.”
— Chris, Business Owner
Chris didn’t hesitate. He hired Ellie immediately to lead the charge.
Key Changes That Made the Difference
Over the first year of working with Coach Ellie, Chris implemented a successful, strategic overhaul of his business operations, implementing powerful strategies:
· Accountability Through a Point System: Clear rules with defined consequences eliminated confusion and set a standard for excellence.
· Crystal-Clear Job Agreements: Every employee signed detailed job descriptions, finally aligning expectations across the team.
· Weekly Manager Huddles: Regular meetings tackled field challenges head-on, improving communication and problem-solving.
· A Lucrative Membership Program: This innovative initiative ensured steady revenue during slow seasons, transforming cash flow.
The Results: A Business Reborn- One year later, the results speak for themselves:
-167% Boost in Productivity: Streamlined processes and motivated employees turned inefficiency into action.
-10% Net Profit Margin: A remarkable turnaround from barely breaking even.
-A Unified Team: Clear expectations and accountability united the entire team.
“My team finally gets it. They know what’s expected, and we’re firing on all cylinders. Productivity skyrocketed by 167%, and we’re finally profitable—over 10% net! Coach Ellie is a lifesaver.”
— Chris, Business Owner
Why It Matters
This case underscores a critical insight: even long-established HVAC and plumbing businesses can face operational challenges that hinder profitability and growth.
Chris's experience demonstrates that implementing structured systems and accountability measures is essential for sustainable success. With expert guidance from Coach Ellie, the company resolved its internal chaos and achieved significant productivity gains and a healthy profit margin. This transformation serves as a compelling example for other businesses in the industry, highlighting the tangible benefits of strategic operational improvements.
Ready to Take the Leap?
Don’t let operational headaches hold you back. Book a free strategy call with Coach Ellie and discover how she can help you scale profitably—fast.